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Great article. Simple and powerful framework. And this is precisely why strong partnerships between Product Managers and Change Managers pay dividends. Armchair futurist expectations warrant a strong ambassador for leading others through change. Roadmapping, envisioning, negotiating, constraining, conserving, exerting and innovating all demand a compelling and compassionate change leader. When empowered to work hand in hand, change managers and product managers can reach new new levels of adoption and enablement.

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